{"id":7675,"date":"2019-05-14T01:42:50","date_gmt":"2019-05-13T21:42:50","guid":{"rendered":"https:\/\/autoscommunity.com\/?p=7675"},"modified":"2022-09-20T11:54:15","modified_gmt":"2022-09-20T07:54:15","slug":"the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping","status":"publish","type":"post","link":"https:\/\/autoscommunity.com\/2019\/05\/14\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\/","title":{"rendered":"The Self-Braking Trolley Is Here to Improve Your Supermarket Shopping"},"content":{"rendered":"\n<p><strong>Now <a rel=\"noreferrer noopener\" aria-label=\"Ford  (opens in a new tab)\" href=\"https:\/\/autoscommunity.com\/2018\/11\/20\/new-generation-ford-expedition-built-to-take-owners-anywhere-they-want-to-go-with-an-advanced-four-wheel-drive-system-and-terrain-management-system-calibrated-in-the-middle-east\/\" target=\"_blank\">Ford <\/a>has come up with a way of taking the stress out of even that situation \u2013 taking inspiration from how new car technology helps drivers avoid road accidents.<\/strong><\/p>\n\n\n\n<p>Available in most Ford models, Pre-Collison Assist technology uses a forward-facing camera and radar to detect vehicles, pedestrians and cyclists on the road and automatically applies the brakes if the driver does not respond to warnings.<\/p>\n\n\n\n<p>The \u201cSelf-Braking Trolley\u201d uses a sensor to achieve a similar outcome \u2013 to scan ahead for people and objects and automatically apply the brakes when a potential collision is detected.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cParents often dread supermarket shopping because they are trying to get a job done and kids just want to play,\u201d said parenting expert Tanith Carey, author of <em>What&#8217;s My Child Thinking?<\/em> Practical Child Psychology for Modern Parents. \u201cChildren love to copy adults and experiment with feeling more in control. When they push a trolley, to their minds, it&#8217;s like they are behind the wheels of a car \u2013 with long, wide <a rel=\"noreferrer noopener\" aria-label=\"supermarket aisles  (opens in a new tab)\" href=\"https:\/\/www.thealternativedaily.com\/the-anatomy-of-the-grocery-store-avoid-these-aisles\/\" target=\"_blank\">supermarket aisles <\/a>as their <a rel=\"noreferrer noopener\" aria-label=\"racetrack (opens in a new tab)\" href=\"https:\/\/autoscommunity.com\/2018\/10\/09\/audi-reveals-the-newly-developed-e-tron-fe05-for-the-audi-sport-abt-schaeffler-formula-e-team\/\" target=\"_blank\">racetrack<\/a>.\u201d<\/p><p><\/p><\/blockquote>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<p>Just a prototype, for the time being, the \u201cSelf-Braking Trolley\u201d is part of a series of Ford Interventions, applying automotive expertise to solve the day-to-day problems we all face.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>IN THIS STORYSTREAM<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/autoscommunity.com\/2018\/10\/11\/the-ford-f-150-raptor-goes-airborne-with-customized-fox-racing-shocks\/\">The Ford F-150 Raptor Goes Airborne With Customised Fox Racing Shocks<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"New-Generation Ford Expedition Built To Take Owners Anywhere They Want To Go, With An Advanced Four-Wheel-Drive System And Terrain Management System Calibrated In The Middle East (opens in a new tab)\" href=\"https:\/\/autoscommunity.com\/2018\/11\/20\/new-generation-ford-expedition-built-to-take-owners-anywhere-they-want-to-go-with-an-advanced-four-wheel-drive-system-and-terrain-management-system-calibrated-in-the-middle-east\/\" target=\"_blank\">New-Generation Ford Expedition Built To Take Owners Anywhere They Want To Go, With An Advanced Four-Wheel-Drive System And Terrain Management System Calibrated In The Middle East<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Five Ways Ford\u2019s Clever SYNC\u00ae 3 System Can Help You Safely Take Your Time Back (opens in a new tab)\" href=\"https:\/\/autoscommunity.com\/2018\/04\/29\/five-ways-fords-clever-sync-3-system-can-help-you-safely-take-your-time-back\/\" target=\"_blank\">Five Ways Ford\u2019s Clever SYNC\u00ae 3 System Can Help You Safely Take Your Time Back<\/a><\/li><\/ul>\n\n\n\n<p>\u201cPre-Collision Assist technology can help our customers avoid accidents or mitigate the effects of being involved in a <a rel=\"noreferrer noopener\" aria-label=\"collision (opens in a new tab)\" href=\"https:\/\/autoscommunity.com\/2018\/11\/26\/advanced-safety-technology-built-into-gm-vehicles-can-reduce-crashes-by-up-to-43-according-to-a-study-from-the-insurance-institute-for-highway-safety\/\" target=\"_blank\">collision<\/a>. We thought that showing how similar thinking could be applied to a shopping trolley would be a great way to highlight what can be a beneficial technology for drivers,\u201d said Anthony Ireson, Director of Marketing Communications, Ford of Europe.\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Watch the \u201cSelf-Braking Trolley\u201d Video Here:&nbsp;<\/h5>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ford &quot;cart with self-braking&quot; safe movement\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/G-F05akVWRc?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"Ford \"cart with self-braking\" safe movement\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">NEXT UP IN&nbsp;<a href=\"https:\/\/autoscommunity.com\/news-about-cars\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEWS<\/a><\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/autoscommunity.com\/2019\/05\/08\/bmw-group-middle-east-showed-its-support-for-the-next-generation-of-creative-minds-at-parone-steamathalon-challenge\/\">BMW Group Middle East Showed Its Support for the Next Generation of Creative Minds at ParOne STEAMathalon Challenge<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/autoscommunity.com\/2019\/05\/05\/audi-middle-east-pioneers-virtual-reality-training-for-their-dealer-network-in-readiness-for-the-arrival-of-e-tron-in-the-region\/\" target=\"_blank\"><a href=\"https:\/\/autoscommunity.com\/2019\/04\/14\/new-bentayga-v8-design-series-unveiled\/\">Audi Middle East Pioneers Virtual Reality Training For Their Dealer Network In Readiness For The Arrival Of E-Tron In The Region<\/a><\/a><\/li><li><a href=\"https:\/\/autoscommunity.com\/2019\/05\/02\/lincoln-ends-q1-with-47-percent-sales-gain-in-the-middle-east\/\">Lincoln Ends Q1 with 47 Percent Sales Gain in the Middle East<\/a><\/li><li><a href=\"https:\/\/autoscommunity.com\/2019\/05\/01\/oliver-hoffmann-and-julius-seebach-take-over-the-management-of-audi-sport-gmbh\/\">Oliver Hoffmann and Julius Seebach Take over the Management of Audi Sport GmbH<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to raising the blood pressure, for parents, the weekly shop is right up there with getting the kids to bed and meal times. And while toddler meltdowns and trips to the sweet aisle are trying, few moments can be more worrying than seeing your child career off at high speed on a supermarket trolley.<\/p>\n","protected":false},"author":2,"featured_media":7689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[17,28,7],"tags":[276,6820,6821],"class_list":["post-7675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breakthroughs","category-new-products","category-news-about-cars","tag-ford-mustang","tag-self-braking-trolley","tag-supermarket-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Self-Braking Trolley Is Here to Improve Your Supermarket Shopping - Autos Community - The World\u2019s Most Trusted Automotive Content Source<\/title>\n<meta name=\"description\" content=\"Self-Braking Trolley - When it comes to raising the blood pressure, for parents, the weekly shop is right up there with getting the kids to bed and meal times. 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And while toddler meltdowns and trips to the sweet aisle are trying, few moments can be more worrying than seeing your child career off at high speed on a supermarket trolley.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autoscommunity.com\/2019\/05\/14\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Autos Community - The World\u2019s Most Trusted Automotive Content Source\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autoscommunity\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-13T21:42:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T07:54:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/A-Self-Braking-Trolley-Is-Here-to-Improve-Your-Supermarket-Shopping-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hassan Soukar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HassanSoukar\" \/>\n<meta name=\"twitter:site\" content=\"@Autoscommunity\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hassan Soukar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/\"},\"author\":{\"name\":\"Hassan Soukar\",\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/#\\\/schema\\\/person\\\/eef3b4f1c7751639d52c666bba366ab6\"},\"headline\":\"The Self-Braking Trolley Is Here to Improve Your Supermarket Shopping\",\"datePublished\":\"2019-05-13T21:42:50+00:00\",\"dateModified\":\"2022-09-20T07:54:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autoscommunity.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/A-Self-Braking-Trolley-Is-Here-to-Improve-Your-Supermarket-Shopping-1.jpg\",\"keywords\":[\"Ford Mustang\",\"Self-Braking Trolley\",\"Supermarket Shopping\"],\"articleSection\":[\"BREAKTHROUGHS\",\"NEW PRODUCTS\",\"NEWS\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/\",\"url\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/\",\"name\":\"The Self-Braking Trolley Is Here to Improve Your Supermarket Shopping - Autos Community - The World\u2019s Most Trusted Automotive Content Source\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/autoscommunity.com\\\/2019\\\/05\\\/14\\\/the-self-braking-trolley-is-here-to-improve-your-supermarket-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autoscommunity.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/A-Self-Braking-Trolley-Is-Here-to-Improve-Your-Supermarket-Shopping-1.jpg\",\"datePublished\":\"2019-05-13T21:42:50+00:00\",\"dateModified\":\"2022-09-20T07:54:15+00:00\",\"description\":\"Self-Braking Trolley - When it comes to raising the blood pressure, for parents, the weekly shop is right up there with getting the kids to bed and meal times. 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