{"id":7652,"date":"2019-05-10T18:21:45","date_gmt":"2019-05-10T14:21:45","guid":{"rendered":"https:\/\/autoscommunity.com\/?p=7652"},"modified":"2019-05-11T15:16:03","modified_gmt":"2019-05-11T11:16:03","slug":"rolls-royce-marks-115-years-of-excellence-and-innovation","status":"publish","type":"post","link":"https:\/\/autoscommunity.com\/2019\/05\/10\/rolls-royce-marks-115-years-of-excellence-and-innovation\/","title":{"rendered":"Rolls-Royce Marks 115 Years of Excellence and Innovation"},"content":{"rendered":"<figure id=\"attachment_7659\" aria-describedby=\"caption-attachment-7659\" style=\"width: 778px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7659 size-large\" title=\"Rolls-Royce-Charles Rolls\" src=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Charles-Rolls-778x1024.jpg\" alt=\"Rolls-Royce-Charles Rolls\" width=\"778\" height=\"1024\" srcset=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Charles-Rolls-778x1024.jpg 778w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Charles-Rolls-228x300.jpg 228w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Charles-Rolls-768x1011.jpg 768w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Charles-Rolls.jpg 1109w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><figcaption id=\"caption-attachment-7659\" class=\"wp-caption-text\">Charles Rolls<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Rolls and Royce would doubtless be astonished at the cars produced under their names in 2019. <a href=\"https:\/\/autoscommunity.com\/2019\/04\/16\/rolls-royce-achieved-its-greatest-sales-result-with-4107-cars-delivered-to-customers-in-over-50-countries-worldwide\/\" target=\"_blank\" rel=\"noopener\">Rolls-Royce Motor Cars<\/a> retains its links to those pioneering days in its approach, instincts and values. Today\u2019s cars would be immediately \u2013 and pleasingly \u2013 recognisable to their founding fathers.<\/p>\n<h5 style=\"text-align: justify;\">A Return to Coachbuilding<\/h5>\n<p style=\"text-align: justify;\">The lines and styling of the first Rolls-Royce cars are influenced by the horse-drawn carriages they replaced. This is no coincidence since they were handcrafted by the same master coachbuilders, who effortlessly transferred their skills and artistry from the outgoing tradition to the new technology. Coachbuilding at Rolls-Royce ended in the 1960s, but in 2017, the craft made a triumphant return in the form of \u2018Sweptail\u2019 \u2013 a fully\u00a0bespoke, coachbuilt commission for a customer seeking \u2018the ultimate grand tourer\u2019.<\/p>\n<figure id=\"attachment_7658\" aria-describedby=\"caption-attachment-7658\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7658 size-large\" title=\"Rolls-Royce Sweptail\" src=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Sweptail-1024x683.jpg\" alt=\"Rolls-Royce Sweptail\" width=\"1024\" height=\"683\" srcset=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Sweptail-1024x683.jpg 1024w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Sweptail-300x200.jpg 300w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Sweptail-768x512.jpg 768w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Sweptail.jpg 1731w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-7658\" class=\"wp-caption-text\">Rolls-Royce Sweptail<\/figcaption><\/figure>\n<h5 style=\"text-align: justify;\">The Architecture of Luxury<\/h5>\n<p style=\"text-align: justify;\">In its first two years, Rolls-Royce produced a mere ten cars: in 2018, it delivered 4,107 \u2013 the highest annual total in its history \u2013 to customers in over 50 countries.<\/p>\n<p style=\"text-align: justify;\">To satisfy today\u2019s global demand, the company has developed a common platform that underpins all new models. Known as <a href=\"https:\/\/eatlovesavor.com\/discover-the-new-rolls-royce-phantom-the-architecture-of-luxury\/\" target=\"_blank\" rel=\"noopener\">The Architecture of Luxury<\/a>, it comprises an aluminium spaceframe scaled to fit by using different-sized floor pans and cross members: new production processes ensure stiffness and integrity, as well as delivering the company\u2019s signature Magic Carpet Ride.<\/p>\n<h5 style=\"text-align: justify;\">Black Badge<\/h5>\n<p style=\"text-align: justify;\">Black Badge is Rolls-Royce\u2019s response to clients who ask for motor cars that reflect a different take on life, success and luxury. <a href=\"https:\/\/autoscommunity.com\/2017\/10\/21\/new-rolls-royce-dawn-black-badge\/\" target=\"_blank\" rel=\"noopener\">Black Badge<\/a> models are the \u2018alter egos\u2019 of standard models: darker, edgier, with more power and torque and enhanced driving dynamics.<\/p>\n<figure id=\"attachment_7660\" aria-describedby=\"caption-attachment-7660\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7660 size-full\" title=\"Rolls-Royce- Henry Royce\" src=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Henry-Royce.jpg\" alt=\"Rolls-Royce- Henry Royce\" width=\"1024\" height=\"697\" srcset=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Henry-Royce.jpg 1024w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Henry-Royce-300x204.jpg 300w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Henry-Royce-768x523.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-7660\" class=\"wp-caption-text\">Henry Royce<\/figcaption><\/figure>\n<h5>IN THIS STORYSTREAM<\/h5>\n<ul>\n<li>\n<h6 class=\"single-post-title\"><a href=\"https:\/\/autoscommunity.com\/2019\/04\/16\/rolls-royce-achieved-its-greatest-sales-result-with-4107-cars-delivered-to-customers-in-over-50-countries-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span class=\"post-title\">Rolls-Royce Achieved Its Greatest Sales Result With 4,107 Cars Delivered To Customers In Over 50 Countries Worldwide<\/span><\/a><\/h6>\n<\/li>\n<li>\n<h6 class=\"single-post-title\"><a href=\"https:\/\/autoscommunity.com\/2019\/04\/06\/rolls-royce-to-embark-on-progress-tour-of-london-ahead-of-flagship-showroom-relocation\/\" target=\"_blank\" rel=\"noopener\"><span class=\"post-title\">Rolls-Royce To Embark On \u2018Progress Tour\u2019 Of London Ahead Of Flagship Showroom Relocation<\/span><\/a><\/h6>\n<\/li>\n<li>\n<h6 class=\"single-post-title\"><a href=\"https:\/\/autoscommunity.com\/2019\/03\/30\/jozef-kaban-to-take-over-as-the-head-of-design-for-rolls-royce-motor-cars\/\" target=\"_blank\" rel=\"noopener\"><span class=\"post-title\">Jozef Kaba\u0148 To Take Over As The Head Of Design For Rolls-Royce Motor Cars<\/span><\/a><\/h6>\n<\/li>\n<li>\n<h6 class=\"single-post-title\"><a href=\"https:\/\/autoscommunity.com\/2019\/03\/19\/rolls-royce-showcases-the-most-recent-interpretation-of-their-motoring-expertise-in-the-shape-of-the-latest-bespoke-phantom-tranquillity\/\" target=\"_blank\" rel=\"noopener\"><span class=\"post-title\">Rolls-Royce Showcases The Most Recent Interpretation Of Their Motoring Expertise In The Shape Of The Latest, Bespoke Phantom Tranquillity<\/span><\/a><\/h6>\n<\/li>\n<li>\n<h6 class=\"single-post-title\"><a href=\"https:\/\/autoscommunity.com\/2019\/02\/12\/rolls-royce-motor-cars-announces-record-number-of-places-available-for-the-companys-2019-apprenticeship-programme\/\" target=\"_blank\" rel=\"noopener\"><span class=\"post-title\">Rolls-Royce Motor Cars Announces Record Number Of Places Available For The Company\u2019s 2019 Apprenticeship Programme<\/span><\/a><\/h6>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Since its launch, Black Badge has captivated today\u2019s young owners who understand no other luxury house has the vision and flexibility to meet their demands in design and engineering.<\/p>\n<p style=\"text-align: justify;\">In conceiving <a href=\"https:\/\/autoscommunity.com\/2018\/09\/02\/rolls-royce-delivers-a-bespoke-dawn-black-badge-to-silicon-valley-tech-executive\/\" target=\"_blank\" rel=\"noopener\">Black Badge<\/a> versions of Wraith, <a href=\"https:\/\/autoscommunity.com\/2019\/04\/06\/rolls-royce-to-embark-on-progress-tour-of-london-ahead-of-flagship-showroom-relocation\/\" target=\"_blank\" rel=\"noopener\">Ghost<\/a> and<a href=\"https:\/\/autoscommunity.com\/2018\/06\/02\/rolls-royce-dawn-inspired-by-music-takes-to-the-stage\/\" target=\"_blank\" rel=\"noopener\"> Dawn,<\/a> the marque\u2019s Bespoke designers and engineers expertly met the needs of their extraordinary customers to create vehicles that perfectly amplify the values of these great Rolls-Royces.<\/p>\n<h5 style=\"text-align: justify;\">Effortless, Everywhere<\/h5>\n<p style=\"text-align: justify;\">In 1917, British diplomat Hugh Lloyd-Thomas was dining in a Cairo club with his wife, Aileen, when a man in flowing robes swept in and demanded: \u201cWhose Rolls-Royce is this outside?\u201d When Aileen said it was hers, the man announced that he was enlisting it \u201cin the name of His Majesty\u2019s armed forces\u201d and drove away. He was T. E. Lawrence, also known as <a href=\"https:\/\/www.smithsonianmag.com\/history\/true-story-lawrence-arabia-180951857\/\" target=\"_blank\" rel=\"noopener\">Lawrence of Arabia<\/a>.<\/p>\n<figure id=\"attachment_7657\" aria-describedby=\"caption-attachment-7657\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7657\" src=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Cullinan.jpg\" alt=\"Rolls-Royce Cullinan\" width=\"1024\" height=\"652\" srcset=\"https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Cullinan.jpg 1024w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Cullinan-300x191.jpg 300w, https:\/\/autoscommunity.com\/wp-content\/uploads\/2019\/05\/Rolls-Royce-Cullinan-768x489.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-7657\" class=\"wp-caption-text\">Rolls-Royce Cullinan<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">A century after Lawrence\u2019s exploits, Rolls-Royce once again produced a car capable of conquering the most hostile environments on <a href=\"https:\/\/autoscommunity.com\/2018\/10\/31\/rolls-royce-motor-cars-agmc-launched-the-agmc-cullinan-drive-in-dubai\/\" target=\"_blank\" rel=\"noopener\">Earth &#8211; the Cullinan super-luxury SUV<\/a>.<\/p>\n<p style=\"text-align: justify;\">A sensation on its launch in 2018, the Cullinan proved its credentials with a 12,000-mile odyssey through the Scottish Highlands, Austrian Alps, American West, and the arid wastes of the Middle East where it effortlessly confirmed Lawrence\u2019s assertion that &#8216;a Rolls in the desert is above rubies.&#8217;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u201cWe are deeply conscious of our heritage: it is a tremendous privilege to be continuing and building on work that began 115 years ago,\u201d says Torsten M\u00fcller-\u00d6tv\u00f6s, Chief Executive, <a href=\"https:\/\/autoscommunity.com\/2019\/04\/06\/rolls-royce-to-embark-on-progress-tour-of-london-ahead-of-flagship-showroom-relocation\/\" target=\"_blank\" rel=\"noopener\">Rolls\u2011Royce Motor Cars<\/a>. \u201cBut we also understand that our founders were visionaries, always looking to do things in new and different ways. It\u2019s that spirit of excellence and innovation that Rolls-Royce Motor Cars embodies and celebrates today.\u201d<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h5 class=\"c-related-list__subhead\">NEXT UP IN\u00a0<a class=\"c-related-list__group-name\" href=\"https:\/\/autoscommunity.com\/news-about-cars\/\" target=\"_blank\" rel=\"noopener\">NEWS<\/a><\/h5>\n<ul>\n<li>\n<h6 class=\"single-post-title\"><a href=\"https:\/\/autoscommunity.com\/2019\/05\/05\/audi-middle-east-pioneers-virtual-reality-training-for-their-dealer-network-in-readiness-for-the-arrival-of-e-tron-in-the-region\/\" target=\"_blank\" rel=\"noopener\"><span class=\"post-title\">Audi Middle East Pioneers Virtual Reality Training For Their Dealer Network In Readiness For The Arrival Of E-Tron In The Region<\/span><\/a><\/h6>\n<\/li>\n<li>\n<h6><a href=\"https:\/\/autoscommunity.com\/2019\/05\/02\/lincoln-ends-q1-with-47-percent-sales-gain-in-the-middle-east\/\">Lincoln Ends Q1 with 47 Percent Sales Gain in the Middle East<\/a><\/h6>\n<\/li>\n<li>\n<h6><a href=\"https:\/\/autoscommunity.com\/2019\/05\/01\/oliver-hoffmann-and-julius-seebach-take-over-the-management-of-audi-sport-gmbh\/\">Oliver Hoffmann and Julius Seebach Take over the Management of Audi Sport GmbH<\/a><\/h6>\n<\/li>\n<\/ul>\n<ul>\n<li class=\"title\">\n<h6><a class=\"post-title post-url\" href=\"https:\/\/autoscommunity.com\/2019\/05\/01\/peugeot-announces-record-breaking-sales-growth-in-q1-2019\/\">Peugeot Announces Record-Breaking Sales Growth In Q1 2019<\/a><\/h6>\n<\/li>\n<li>\n<h6><a href=\"https:\/\/autoscommunity.com\/2019\/04\/27\/new-myquattro-loyalty-program-launched-by-audi-abu-dhabi-and-al-ain\/\">New \u2018Myquattro\u2019 Loyalty Program Launched by Audi Abu Dhabi and Al Ain<\/a><\/h6>\n<\/li>\n<li class=\"single-post-title\">\n<h6><a href=\"https:\/\/autoscommunity.com\/2019\/04\/27\/aston-martin-unleashed-the-new-dbs-superleggera-volante\/\" target=\"_blank\" rel=\"noopener\"><span class=\"post-title\">Aston Martin Unleashed The New DBS Superleggera Volante<\/span><\/a><\/h6>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"entry-content clearfix single-post-content\">\n<div class=\"continue-reading-content close\">\n<div class=\"continue-reading-content close\">\n<h6 class=\"single-post-title\">Think Your Friends Would Be Interested? Share This Story!<\/h6>\n<\/div>\n<\/div>\n<div class=\"bqtglckjxp bqtglckjxp-clearfix bqtglckjxp-post-bottom bqtglckjxp-float-center bqtglckjxp-align-center bqtglckjxp-column-1\">\n<div id=\"bqtglckjxp-5948-1963813656\" class=\"bqtglckjxp-container bqtglckjxp-type-dfp \" data-adid=\"5948\" data-type=\"dfp\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On 4 May 1904, Charles Rolls and Henry Royce met for the first time at The Midland Hotel, Manchester. One-hundred-and-fifteen years later, the marque they agreed to form that day continues to set global standards for innovation and excellence and uphold their legacy as the originators of \u2018the best car in the world\u2019.<\/p>\n","protected":false},"author":2,"featured_media":7656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[6762,552,6761],"class_list":["post-7652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-about-cars","tag-lawrence-of-arabia","tag-rolls-royce","tag-the-midland-hotel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rolls-Royce Marks 115 Years of Excellence and Innovation - Autos Community - The World\u2019s Most Trusted Automotive Content Source<\/title>\n<meta name=\"description\" content=\"Rolls-Royce - On 4 May 1904, Charles Rolls and Henry Royce met for the first time at The Midland Hotel, Manchester. 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