{"id":40851,"date":"2024-09-26T15:02:29","date_gmt":"2024-09-26T11:02:29","guid":{"rendered":"https:\/\/autoscommunity.com\/?p=40851"},"modified":"2024-09-26T15:04:16","modified_gmt":"2024-09-26T11:04:16","slug":"ineos-grenadier-takes-the-silk-road-to-china","status":"publish","type":"post","link":"https:\/\/autoscommunity.com\/2024\/09\/26\/ineos-grenadier-takes-the-silk-road-to-china\/","title":{"rendered":"INEOS Grenadier Takes the Silk Road to China"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Blazing a new trail to one of the most critical global automotive markets, the INEOS Grenadier 4X4 has launched in China following worldwide acclaim and multiple award wins in the US and Europe.<\/strong><\/p>\n<p>The Grenadier\u2019s arrival in China follows the successful introduction of <a href=\"https:\/\/autoscommunity.com\/2024\/03\/13\/ineos-automotive-launches-grenadier-quartermaster-chassis-cab\/\">INEOS Automotive<\/a> in over 40 countries worldwide\u2014including Mexico last week\u2014and sets a new benchmark for premium 4X4s in the market.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #808080;\"><em>\u201cOver the past 18 months, the Grenadier has been met with an incredibly positive response from every market we\u2019ve launched in, so we\u2019re thrilled to bring it to China now,\u201d says CEO Lynn Calder, INEOS Automotive. \u201cIn a market bursting with new homegrown <a href=\"https:\/\/www.dubairoute.com\/article\/solar-ev-charging-to-bypass-the-grid-a-us-2-5-billion-market-by-2034-says-idtechex\" target=\"_blank\" rel=\"noopener\">EVs<\/a> and driverless vehicles, we\u2019re introducing something very different, very eye-catching, counter to the prevailing trend. We spent a long time planning this launch and have been working with a strong team locally so that we can hit the ground running. China has such huge potential to become one of our top sales markets, and I see this as a fascinating step.\u201d<\/em><\/span><\/p>\n<p>From launch, the Grenadier will initially be available from four retail sites. Stores in Beijing and Chengdu are already welcoming customers, and sites in <a href=\"https:\/\/autoscommunity.com\/2023\/04\/18\/mg-motor-showcases-its-new-state-of-the-art-products-at-the-2023-shanghai-auto-show\/\">Shanghai<\/a> and Guangzhou will open within the next four weeks. In addition to a full brand and retail experience, these sites will also provide customers with comprehensive and robust aftersales support.<\/p>\n<p><a href=\"https:\/\/autoscommunity.com\/2024\/02\/24\/ineos-automotive-introduces-the-ineos-fusilier-fusilier-one-vehicle-two-powertrains\/\">INEOS Automotive<\/a> has spent two years planning the Grenadier\u2019s introduction to China, including establishing a national sales company and recruiting a team to work with strong local retail partners to build solid foundations ahead of sales starting. Committing significant commercial and technical resources represents a major investment in the long-term strategy for the <a href=\"https:\/\/autoscommunity.com\/2024\/03\/06\/ineos-grenadier-wins-truck-suv-category-at-2024-alcan-5000-rally-in-western-canada-and-united-states\/\">INEOS Grenadier<\/a> in China.<\/p>\n<p>The first wave of customer deliveries will start before the end of October, and pricing will start at 808,000 CNY.<\/p>\n<p>Having established strong businesses in other key regions \u2013 the UK, North America, South Africa, Australia and Europe \u2013 <a href=\"https:\/\/autoscommunity.com\/2023\/11\/28\/ineos-automotive-begins-productions-of-grenadier-quartermaster\/\">INEOS Automotive<\/a>\u2019s subsidiary business in China is its first in Asia, representing a significant new addition to its global sales footprint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blazing a new trail to one of the most critical global automotive markets, the INEOS Grenadier 4X4 has launched in China following worldwide acclaim and multiple award wins in the US and Europe. The Grenadier\u2019s arrival in China follows the successful introduction of INEOS Automotive in over 40 countries worldwide\u2014including Mexico last week\u2014and sets a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":40856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[12562,12564,12563],"class_list":["post-40851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-about-cars","tag-grenadier","tag-ineos-automotive","tag-ineos-grenadier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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