{"id":33402,"date":"2023-08-08T23:40:19","date_gmt":"2023-08-08T19:40:19","guid":{"rendered":"https:\/\/autoscommunity.com\/?p=33402"},"modified":"2023-08-08T23:40:19","modified_gmt":"2023-08-08T19:40:19","slug":"mclaren-collaborates-with-emerging-german-artist-cevin-parker-transforming-the-mclaren-artura-into-a-work-of-art","status":"publish","type":"post","link":"https:\/\/autoscommunity.com\/2023\/08\/08\/mclaren-collaborates-with-emerging-german-artist-cevin-parker-transforming-the-mclaren-artura-into-a-work-of-art\/","title":{"rendered":"McLaren Collaborates With Emerging German Artist Cevin Parker Transforming the McLaren Artura Into a Work of Art"},"content":{"rendered":"

British luxury supercar maker McLaren Automotive today reveals an exclusive collaboration with acclaimed German artist Cevin Parker in the form of a unique design for the McLaren Artura hybrid supercar.<\/strong><\/p>\n

A contemporary self-taught abstract artist, Berlin-based Parker is rapidly gaining a growing following and has recently exhibited his work at the IncubARTor exhibition in Hamburg.<\/p>\n

The Artura represents a fusion of art and future technology as McLaren’s first series production, a high-performance hybrid supercar. The Artura<\/a> name combines ‘art’ and ‘future’, reflecting the seamless integration of cutting-edge technology and stunning design.<\/p>\n

With instant torque from its electric motor and a powerful V6 engine, the Artura<\/a> delivers an exhilarating driving experience. The car’s sleek, aerodynamic silhouette is inspired by modern art, making it the perfect canvas for the signature collaboration between McLaren<\/a> and Cevin Parker.<\/p>\n

“We are delighted to reveal this exclusive collaboration with Cevin Parker.<\/em> Parker’s extraordinary talent and deep understanding of art have allowed him to create a truly remarkable design that perfectly captures the spirit of Artura<\/a>. His use of colour \u2013 particularly the vibrant combination of purple and yellow \u2013 symbolises creativity, individuality, energy and optimism, resonating with Artura’s dynamic personality.”<\/em><\/span><\/p>\n

Bastian Luehmann, Market Director Central Europe, McLaren Automotive<\/a><\/em><\/span><\/p>\n

Parker’s abstract art beautifully complements McLaren’s bold and contemporary design language, while his innovative thinking and use of the latest technologies \u2013 including augmented reality \u2013 perfectly align with McLaren’s ethos.<\/p>\n

His art also captures the essence of emotion and fleeting moments, a theme that resonates in Parker’s personal life as a passionate car enthusiast. Artura<\/a> embodies these emotions, and its design reflects the quest to optimise performance and beauty.<\/p>\n

“I am truly thrilled to have the opportunity to work with McLaren<\/a> and bring together two of my biggest passions: art and supercars. I am excited to see the public’s reaction to this project.”<\/em>\u00a0<\/span><\/p>\n

Cevin Parker, artist<\/em><\/span><\/p>\n

McLaren and Cevin Parker have captured images of the unique Artura<\/a> in some of Parker’s most inspiring Berlin locations to showcase the collaborative masterpiece. The car will also be displayed at events throughout the year, such as the Nit D’Arte in Palma des Mallorca and the ART Basel Miami<\/a>.<\/p>\n

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\"Corey<\/a><\/p>\n<\/div>\n

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