{"id":32347,"date":"2023-07-03T23:59:43","date_gmt":"2023-07-03T19:59:43","guid":{"rendered":"https:\/\/autoscommunity.com\/?p=32347"},"modified":"2023-07-04T00:20:20","modified_gmt":"2023-07-03T20:20:20","slug":"volvo-cars-appoints-new-global-head-of-marketing","status":"publish","type":"post","link":"https:\/\/autoscommunity.com\/2023\/07\/03\/volvo-cars-appoints-new-global-head-of-marketing\/","title":{"rendered":"Volvo Cars Appoints New Global Head of Marketing"},"content":{"rendered":"

Gretchen Saegh-Fleming joins Volvo Cars to head up our global marketing team as of 3 July. She will contribute to our growth journey and deepen Volvo Cars’ emotional connection with consumers. She will also be key in supporting our increase in online business and direct consumer relations.<\/strong><\/p>\n

Most recently, Gretchen was a chief commercial officer at connected fitness company Hydrow. Before that, she spent eight years holding several executive roles at L\u2019Oreal<\/a>, where she most recently led its US marketing function. There, she helped L\u2019Oreal<\/a> to grow through new marketing models, accelerating digital innovation and building strategic partnerships across a portfolio of more than 30 iconic brands<\/a>.<\/p>\n

\u201cGretchen is a results-driven and digital-first business leader with an impressive track record, and I feel confident that this will be a great match,\u201d says Bj\u00f6rn Annwall, our chief commercial officer & deputy CEO.<\/em><\/span><\/p>\n

Earlier in her career, Gretchen demonstrated business growth and profit improvement at companies like General Electric and web startups. She\u2019s an award-winning marketing leader, e-commerce acceleration expert, and strong advocate for diversity & inclusion.<\/p>\n

Bj\u00f6rn continues: \u201cWith her vast experience leading marketing teams and developing direct-to-consumer businesses, Gretchen will play an important role in growing our brand and attracting even more fans to Volvo Cars on our journey towards full electrification<\/a>.\u201d<\/em><\/span><\/p>\n

Gretchen joins at an exciting time for Volvo Cars, as we\u2019re changing what we sell, how we sell and where we sell. This transformation is crucial to our long-term ambitions and growth as a company.<\/p>\n

We plan to be fully electric<\/a> by 2030, introduce new ways to access a Volvo car, roll out seamless online and physical retail experiences, and create more direct relationships with our ever-growing consumer base worldwide.<\/p>\n

\u201cI\u2019m thrilled to be joining Volvo Cars!\u201d says Gretchen. \u201cOur family has been a brand customer for many years, and I now look forward to meeting my new colleagues worldwide. As one global marketing team, we will help position the company for a profitable, successful and exciting future.\u201d<\/em><\/span><\/p>\n

Gretchen will be based at our US headquarters in Mahwah, New Jersey. She will report directly to Bj\u00f6rn Annwall and be part of our Group Management Team (GMT).<\/p>\n

\"Corey<\/a><\/p>\n

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