{"id":31151,"date":"2023-05-05T23:59:25","date_gmt":"2023-05-05T19:59:25","guid":{"rendered":"https:\/\/autoscommunity.com\/?p=31151"},"modified":"2023-05-07T11:44:14","modified_gmt":"2023-05-07T07:44:14","slug":"hyundai-and-lopez-negrete-help-debunk-electric-vehicle-myths-in-new-hispanic-campaign-for-ioniq-6","status":"publish","type":"post","link":"https:\/\/autoscommunity.com\/2023\/05\/05\/hyundai-and-lopez-negrete-help-debunk-electric-vehicle-myths-in-new-hispanic-campaign-for-ioniq-6\/","title":{"rendered":"Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 6"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Hyundai Motor America and US Hispanic marketing agency Lopez Negrete Communications introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign,<em>\u00a0Viejos Cuentos\u00a0<\/em>(<em>Cautionary Tales<\/em>), challenges common misconceptions about EV accessibility, range, performance and maintenance with relatable and culturally sensitive family old tales.<\/strong><\/p>\n<p>&#8220;To further ease <a href=\"https:\/\/autoscommunity.com\/2023\/04\/22\/best-ways-to-increase-the-range-of-your-ev\/\">EV adoption<\/a> among Hispanic audiences, Hyundai is defying <a href=\"https:\/\/www.dubairoute.com\/article\/mg-motor-to-launch-its-first-electric-vehicle-for-the-middle-east-market\" target=\"_blank\" rel=\"noopener\">electric vehicle<\/a> myths in a relatable way that emotionally resonates with prospective buyers by <a href=\"https:\/\/autoscommunity.com\/2023\/05\/06\/volvo-cars-partners-up-with-the-technology-investor-and-innovation-platform-driver-plug-and-play\/\">making the electrification journey<\/a> accessible, convenient and reliable,&#8221; said Angela Zepeda, CMO of <a href=\"https:\/\/autoscommunity.com\/2023\/03\/11\/hyundai-motor-and-undps-for-tomorrow-project-selected-as-finalist-for-2023-sxsw-innovation-awards\/\">Hyundai Motor America.<\/a> &#8220;Families and individuals rely on their vehicles every day. With the award-winning <a href=\"https:\/\/autoscommunity.com\/2023\/01\/27\/all-new-marketing-campaign-for-hyundais-ioniq-6-explains-why-its-time-to-go-electric\/\">IONIQ 6<\/a>, we offer the technology that keeps up with busy lifestyles while bringing together a confident and exciting driving experience.&#8221;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #808080;\"><em>&#8220;The new campaign encourages our Hispanic audiences to question and challenge long-held, popular misconceptions and confidently embrace the excitement of the next generation of automobiles with the all-electric <a href=\"https:\/\/autoscommunity.com\/2022\/06\/21\/22461\/\">Hyundai IONIQ 6,<\/a>&#8221; said Alex L\u00f3pez Negrete, Lopez Negrete Communications CEO and president. &#8220;<a href=\"https:\/\/autoscommunity.com\/2023\/02\/22\/hyundai-design-head-sangyup-lee-is-2023-world-car-person-of-the-year\/\">Hyundai&#8217;s design<\/a>, technology, and lifestyle solutions will help lead the driver&#8217;s transition from hesitation to excitement, and that message comes across culturally in this body of content across all channels,&#8221; he added.<\/em><\/span><\/p>\n<p>Production house CANADA and director Miguel Campa\u00f1a filmed in Atlanta, Georgia, in collaboration with Lopez Negrete&#8217;s Chief Creative Officer Fernando Osuna and Executive Creative Director Alex Garc\u00eda. The campaign, aimed at Hispanic audiences, launches May 2, 2023, and includes a:30 TV commercials: 15 online videos, and digital and <a href=\"https:\/\/3sri.net\/2021\/10\/27\/%d8%ad%d8%b3%d8%a7%d9%86-%d9%85%d8%ad%d9%85%d8%af-%d8%b5%d8%a8%d8%ad%d9%8a-%d8%b3%d9%88%d9%82%d8%a7%d8%b1-%d8%ae%d8%a8%d9%8a%d8%b1-%d9%85%d8%aa%d8%ae%d8%b5%d8%b5\/\" target=\"_blank\" rel=\"noopener\">social media content<\/a> that will be in-market through the end of 2023. Lopez Negrete Communications and <a href=\"https:\/\/autoscommunity.com\/2023\/04\/25\/hyundai-continues-partnership-with-chla-to-promote-child-passenger-and-pedestrian-safety\/\">Hyundai<\/a>&#8216;s media agency, Canvas, collaborated on media planning and buying.<\/p>\n<h5>UP IN NEWS<\/h5>\n<div class=\"postAuthorBox withAvatar\">\n<div class=\"continue-reading-content close\">\n<ul>\n<li><a href=\"https:\/\/autoscommunity.com\/2023\/05\/05\/volvo-car-usa-announces-2024-line-up-with-new-fully-electric-powertrains-and-increased-range\/\">Volvo Car USA Announces 2024 Line-up<\/a> With New Fully Electric Powertrains and Increased Range<\/li>\n<li>Hyundai Motor Premieres Commercialized Model of Its <a href=\"https:\/\/autoscommunity.com\/2023\/05\/05\/hyundai-motor-premieres-commercialized-model-of-its-xcient-fuel-cell-tractor\/\">Xcient Fuel Cell Tractor<\/a><\/li>\n<li><a href=\"https:\/\/autoscommunity.com\/2023\/05\/04\/exeed-hosts-a-massive-test-drive-event-for-its-latest-products\/\">EXEED Hosts a Massive Test Drive Event<\/a> for Its Latest Products<\/li>\n<li>Road Surface Conditions From <a href=\"https:\/\/autoscommunity.com\/2023\/05\/04\/road-surface-conditions-from-nira-dynamics-supporting-future-adas-functions-of-cariad\/\">Nira Dynamics Supporting Future ADAS Functions of Cariad<\/a><\/li>\n<li><a href=\"https:\/\/autoscommunity.com\/2023\/05\/03\/volvo-cars-sales-up-10-per-cent-in-april\/\">Volvo Cars Sales Up<\/a> 10 Per Cent in April<\/li>\n<\/ul>\n<hr \/>\n<p><em><span data-preserver-spaces=\"true\">For all the latest automotive news, reports, and reviews, follow us on\u00a0<\/span><\/em><a class=\"editor-rtfLink\" href=\"https:\/\/twitter.com\/Autoscommunity\" target=\"_blank\" rel=\"noopener\"><em><span data-preserver-spaces=\"true\">Twitter<\/span><\/em><\/a><em><span data-preserver-spaces=\"true\">, like us on\u00a0<\/span><\/em><a class=\"editor-rtfLink\" href=\"https:\/\/www.facebook.com\/autoscommunity\" target=\"_blank\" rel=\"noopener\"><em><span data-preserver-spaces=\"true\">Facebook<\/span><\/em><\/a><em><span data-preserver-spaces=\"true\">, subscribe to our\u00a0<\/span><\/em><a class=\"editor-rtfLink\" href=\"https:\/\/www.youtube.com\/channel\/UCNWcEjcS1tGeolnMV38yh6w\" target=\"_blank\" rel=\"noopener\"><em><span data-preserver-spaces=\"true\">YouTube<\/span><\/em><\/a><em><span data-preserver-spaces=\"true\">\u00a0page, and follow us on\u00a0<\/span><\/em><a class=\"editor-rtfLink\" href=\"https:\/\/www.instagram.com\/autoscommunity\/\" target=\"_blank\" rel=\"noopener\"><em><span data-preserver-spaces=\"true\">Instagram<\/span><u><span data-preserver-spaces=\"true\">,<\/span><\/u><\/em><\/a><em><span data-preserver-spaces=\"true\">\u00a0which is updated daily.<\/span><\/em><\/p>\n<hr \/>\n<div class=\"continue-reading-content close\">\n<h5>Stay Ahead of the Curve<\/h5>\n<div class=\"continue-reading-content close\">\n<p><span style=\"color: #808080;\"><em>Unlock the World&#8217;s Leading Source of Automotive News and Analysis.<\/em><\/span><\/p>\n<p><a href=\"https:\/\/autoscommunity.com\/\">Autoscommunity.com<\/a> provides innovative marketing and advertising solutions to support an advertiser&#8217;s specific campaign objectives.<\/p>\n<div class=\"continue-reading-content close\">\n<p>Customised programs leverage the best of <a href=\"https:\/\/autoscommunity.com\/2021\/12\/28\/citroen-ami-autos-community-editors-car-of-2021\/\">Autoscommunity.com<\/a>. 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The campaign,\u00a0Viejos Cuentos\u00a0(Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance with relatable and culturally sensitive family old tales. &#8220;To further ease EV adoption among Hispanic [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":31155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-31151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-about-cars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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