Hyundai Motor Group (the Group) today announced the opening of a new €150m facility at the Hyundai Motor Europe Technical Centre (HMETC) in Rüsselsheim am Main, Germany, marking a significant milestone in its commitment to European innovation and engineering excellence.
The Square Campus is the most significant investment in R&D facilities at HMETC since the opening of the Round Campus in 2003, underpinning the development of innovative, market-leading technologies and playing a vital role in the development of future Hyundai, Kia, and Genesis models in Europe.
Advanced Facility Unlocks New Capabilities
The 25,000 m² site is equipped with the largest semi-anechoic chamber within the Group, allowing unrestricted noise, vibration, and harshness (NVH) testing, as well as drive-by noise testing, with complete independence from weather conditions.
Highly advanced dyno facilities at Square Campus play a key role in development, allowing comprehensive testing of vehicles and individual components. These facilities are compatible with all-electric, hybrid and internal combustion engine (ICE) powertrain applications.
The site is also equipped with a new electric vehicle (EV) charging laboratory, a state-of-the-art driving simulator, and new facilities for extended electronics system development — including over-the-air updates (OTA), cybersecurity, and Advanced Driver Assistance Systems (ADAS).
These industry-leading capabilities allow HMETC to test and validate every type of vehicle under real-world conditions, while developing future products tailored to the unique expectations of European customers. The investment at Square Campus forms an essential part of the Group’s strategy, underlining its position as a leader in advanced technologies.
While real-world prototype testing will remain a crucial part of the development journey, Square Campus protects against the challenges associated with external outdoor testing. It complements the Group’s existing global testing and knowledge sharing programs.
Sustainable Design, Enhanced Collaboration
Square Campus supports the Group’s environmental objectives by incorporating recycled materials, photovoltaic panels, and heat pump systems. This reflects the Group’s broader commitment to developing sustainable mobility solutions and achieving zero-tailpipe emissions globally by 2045.
The significant expansion is also a foundation for the continued growth of HMETC’s team, which has increased by 20 per cent since 2024. The organisation now employs more than 500 employees. This investment in talent and technology simultaneously drives a new phase of integrated innovation, bringing together experts from across disciplines to advance the Group’s vision for sustainable, connected mobility.
European development will continue at HMETC’s facilities at the Nürburgring, opened in 2013. This facility was also expanded thanks to a €13m investment in January 2025, with the addition of 834 m² of cutting-edge testing facilities, dedicated workshop areas, and specialised laboratories.
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