Eric Laforge has been appointed Head of Jeep® Brand Enlarged Europe, effective 1 February 2023. He will replace Antonella Bruno, who has been promoted to Head of Peugeot Enlarged Europe.
Eric Laforge will report directly to Christian Meunier, Jeep Brand CEO, and Uwe Hochgeschurtz, CEO of Stellantis Enlarged Europe.
An École Supérieure de Gestion et Finance (ESGF) graduate in Paris, Eric Laforge began his career with FCA in 1990. After several years of commercial experience for FCA in France and Italy, he served as CEO of FCA Switzerland and then CEO of FCA Germany.
From 2015 to 2018, he was notably MOPAR Parts & Services Minor Markets Director and successively Central Europe Director (CH/B/NL/AT) for Passenger Cars and Light Commercial Vehicles from 2019 to 2020. After one year as Head of Fiat Professional, he was appointed Head of LCVlarged Europe in 2021.
“I am pleased to welcome Eric to our team as we continue to expand our European portfolio with the launch of the all-new Jeep Avenger, the first ever fully-electric SUV for the Jeep brand, which has been awarded European Car of the Year 2023. Eric’s 30 years of experience in multiple areas of our industry will be the key to our future success in a region where, by the end of 2030, our sales will be 100% pure electric. I also want to thank Antonella Bruno for her hard work and dedication, and wish her the best on her new professional assignment,” said Christian Meunier, Jeep Brand CEO.
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