Oliver Hoffmann and Julius Seebach Take over the Management of Audi Sport GmbH

R8 production at Audi Böllinger Höfe near the Neckarsulm site

Oliver Hoffmann (42) and Julius Seebach (35) are to take over the management of Audi Sport GmbH on May 1, 2019. The current managing director, Michael Julius Renz (62), is to retire

Julius Seebach has been appointed to the management of Audi Sport GmbH as of May 1. At Audi since 2015, he was initially responsible for strategy and powertrain control in the Technical Development division. In 2017, he successfully introduced model-series management at Audi Sport and has since been in charge of the RS 4/RS 5 and RS 6/RS 7 Sportback series.

Previously, he was an industrial engineer and MBA at Porsche, where he was involved in various Panamera model series projects and powertrain development projects. Together with Oliver Hoffmann, Seebach will manage the business of the wholly-owned Audi subsidiary.

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As of May 1, Oliver Hoffmann will hold two management positions at the Audi group: Head of Technical Development at the Neckarsulm site and Managing Director of Audi Sport GmbH. “Transformation means becoming even more effective and innovative,” emphasises Hans-Joachim Rothenpieler, Member of the Audi Board of Management for Technical Development. “By combining both positions with Oliver Hoffmann as an experienced expert, we are strengthening Neckarsulm as a technology location and at the same time securing its future viability.” Hoffmann’s previous career positions include quality management at Automobili Lamborghini and Audi’s plant in Győr, Hungary, and the development of the V10 high-performance engines of the Audi R8.

Oliver Hoffmann, Managing Director of Audi Sport GmbH

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The former Managing Director, Michael-Julius Renz, is leaving the company within the framework of an age regulation. With his international experience, he has significantly contributed to the growth of AUDI AG and the Audi Sport brand. A graduate in business administration, he has held various management positions at AUDI AG over the past 25 years.

The company thanks Renz for his dedicated and successful work. Before taking over as managing director of Audi Sport at the beginning of 2018, he was president of the Audi Sales Division in China, responsible for sales and the brand’s presence in one of the most important markets. Previously, Renz had been in charge of Sales Europe and Central Marketing for the Audi brand.

Michael-Julius Renz, Managing Director of Audi Sport GmbH

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Z.William

Zoe Williams is an automotive blogger and expert. She wrote over 200 reviews over her career. She bought her first Tesla in 2019. She has a great passion for classic cars.