Lincoln Ends Q1 with 47 % Sales Gain in the Middle East

In just the first quarter of the year, Lincoln can already boast a stellar performance in the region, with a 47 per cent climb on 2018’s Middle East-wide Q1 figures. In the UAE, a 33 per cent increase in new Lincoln vehicle sales may be attributed to the growing popularity of the lineup and the introduction of new models, including the Navigator and MKC.

In 2018, Lincoln sales grew by 50 percent in the UAE, the region’s largest market for the luxury segment. With the new stand-alone Lincoln facility recently inaugurated by Al Tayer Motors, Lincoln’s UAE distributor, Lincoln clients will receive a world-class personalised Lincoln ownership experience that complements the brand’s aspirational range of sedans and SUVs.

Kuwait recorded the sharpest spike in sales of Lincoln vehicles for Q1, with an 82 per cent surge over the same period last year. Buoyed by the welcoming of Alghanim Auto to Lincoln’s regional distributor network, the sustained popularity of the flagship Navigator full-size SUV and Continental sedan, and the launch of new nameplates such as the MKC and Nautilus, Lincoln continues to go from strength to strength in the Middle East.

Alghanim Auto continues to invest in delivering unmistakable Lincoln personalised services through its dealership. Two more Lincoln outlets will open before the end of 2019, signalling a solid commitment to the brand.

We are fortunate to be working with some of the most engaged partners in the region, with their commitment to providing best-in-class customer experience helping us grow our customer base exponentially,” said Sarah Rae, director of Lincoln Middle East. “Working hand-in-hand with them, Lincoln can bring the facilities, services, and products that discerning luxury customers throughout the Middle East both desire and deserve.

DON’T MISS OUT:  French Artist Antoine Dufilho Designs A Fleet Of Seductive Automobiles For “Sequential”, The Latest M.A.D.Gallery Exhibition

“Today, the Lincoln brand has a strong lineup with the MKZ, Continental and the expanding utility lineup, which features the new MKC, Nautilus and Navigator,” she added. “And with the upcoming launch of the much anticipated all-new Aviator in the next few months, Lincoln clients will see the culmination of true luxury that Lincoln promises its clients. We are thrilled that our brand continues to resonate with our clientele in the region as evidenced by the growth Lincoln continues to experience.”

NEXT UP IN NEWS

• Oliver Hoffmann and Julius Seebach Take over the Management of Audi Sport GmbH

• Peugeot Announces Record-Breaking Sales Growth In Q1 2019

• New ‘Myquattro’ Loyalty Program Launched by Audi Abu Dhabi and Al Ain

• Aston Martin Unleashed The New DBS Superleggera Volante

• Infiniti Qs Inspiration Made Its Global Debut At Auto Shanghai

• Mercedes-AMG to Start the New ADAC GT Masters Season with a Promising Line-Up