Hyundai Motor Manufacturing Alabama Announces $290 Million Investment to Enhance SUV Production

Alabama Governor Kay Ivey and leaders from the City of Montgomery, Montgomery County, and the Montgomery Chamber of Commerce joined Hyundai Motor Manufacturing, LLC (HMMA) President and CEO Ernie Kim to announce that HMMA is investing $290 million to enhance production of Hyundai’s popular sport utility vehicles (SUV).

HMMA has designated $190 million of this investment for tooling and equipment upgrades to prepare for the all-new fifth-generation Santa Fe show.

“Today, the legacy of the Santa Fe continues with HMMA investing 190 million dollars to prepare our assembly plant for the next generation of this popular SUV,” said HMMA President and CEO Ernie Kim at today’s announcement. “An additional 100 million dollars will be invested to support the ongoing production of the Tucson SUV and Santa Cruz Sports Adventure Vehicle.”

“Hyundai‘s nearly 4,000 Alabama employees have been making some of the highest awarded vehicles in America for nearly two decades, and the production of the completely re-designed Santa Fe mid-size SUV is another exciting milestone for the company’s Montgomery manufacturing facility,” said Governor Ivey. “I can’t wait to see the exciting new design on roads in Alabama and nationwide.”

Montgomery Mayor Steven L. Reed says, “HMMA is a vital economic engine for our city and our state. From building world-class products to creating jobs and opportunities here in Montgomery, HMMA catalyses our region’s continued growth and development. This latest expansion is a milestone in our partnership, and we are grateful for their continued success in Montgomery.”

“Every year that HMMA has been in business in the River Region, Montgomery County has been one of Alabama’s reliable jobs-creation leaders,” said Montgomery County Commission Chairman Doug Singleton. “We’re proud to have this award-winning worldwide automotive leader and economic partner in our county, and we salute them as they embark on this major business expansion.”

“The momentum happening in Montgomery is truly remarkable, with Hyundai being one of our esteemed partners that has played a pivotal role in driving this momentum forward,” said Montgomery Chamber Board Chairman LaBarron Boone. “The people of Montgomery and the wider River Region have benefitted from our partnership with Hyundai for more than two decades. During that time, there have been 16 HMMA expansions, an investment totalling $3.377 billion at just the Montgomery plant alone. With today’s announcement, Hyundai continues to be a leading driver of the momentum in Montgomery.”

HMMA began assembling the Santa Fe in 2006, which will be the first total model change since 2018. The all-new Santa Fe features a bold exterior design, an enlarged tailgate and cabin, a more refined interior with sustainable materials, and various high-tech features, including a 12.3-inch Panoramic Curved Display.

When assembly begins later this year, the all-new Santa Fe will join Hyundai’s Tucson SUV, the Santa Cruz Sports Adventure Vehicle, and the electrified and gas versions of the Genesis GV70 luxury SUV on HMMA‘s assembly line.