Rolls-Royce Motor Cars Muscat Launches New Rolls-Royce Apiary Initiative

Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Muscat announce the launch of ‘The Rolls-Royce Apiary’ in Oman, an initiative modelled on the highly successful Apiary established at the Home of Rolls-Royce at Goodwood in 2017.

Located 2,000 meters above sea level in Alila Jabal Akhdar, nestled within a peaceful sanctuary surrounded by breathtaking views, the Apiary in Oman is a kingdom abuzz and the fourth project to be established in the region.

The Apiary comprises four beehives named after a current Rolls-Royce model, ‘Phantom’, ‘Ghost’, ‘Spectre and ‘Cullinan’. Made from cedar and painted white to withstand the country’s high temperatures, each honey-producing hive is headed by an ‘Omani Queen’ bee.

With each hive carefully tended by Alila Jabal Akhdar through the Apiary, Rolls-Royce Motor Cars Muscat aims to educate and raise awareness about pollinators’ critical role and contribution to the country’s bee population.

As part of this mission, an educational programme will be established at the Apiary, inviting students, media, and clients to immerse themselves in the beautiful world of bees.

From Q&A sessions and Apiary tours to guests becoming beekeepers, the programme will have invitees actively helping safeguard these essential, remarkable, and highly vulnerable creatures.