Stingray Signs Global Deal With BYD, the Largest EV Manufacturer, To Bring Stingray Karaoke to Their EV Cars

Stingray, a leading music, media, and technology company, today announced a global deal with BYD, the world’s leading manufacturer of new energy vehicles, to bring its popular Stingray Karaoke product to their cars worldwide.

BYD will incorporate Stingray’s interactive and engaging Karaoke product as an embedded app in their popular models sold across a dozen countries in 2023, with the rest to follow in subsequent years.  

Stingray Karaoke’s massive international song catalogue is browsable by title, artist, lyrics or genre, including Rock, Country, Pop/K&JPop, Rap, R&B, Holiday Classics, and Kids & Family. The app is seamlessly integrated into BYD’s infotainment system, will support dozens of languages and provide an engaging and intuitive user experience accessible to all BYD owners.  
 
BYD and Stingray have collaborated to prioritise customers’ safety by deactivating the scrolling karaoke lyrics on the centre console while the vehicle is in drive mode. In addition, the teams have innovatively introduced a Passenger App, which allows passengers to use their mobile devices to view lyrics, control the song selection, fast forward, skip ahead, and more while the audio plays through the vehicle sound system. 

“We are thrilled to partner with BYD and provide their customers with an unparalleled karaoke experience on the go while expanding our brand exposure worldwide,” said Eric Boyko, President, Co-founder and CEO of Stingray. “Stingray Karaoke is a unique and engaging way to bring people together, and we believe that it will enhance the driving experience and create unforgettable memories for BYD car owners everywhere.” 

“BYD is fully committed to bringing the highest quality entertainment experiences to our customers worldwide,” said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. “Partnering with Stingray, we’re excited to make driving BYD cars more fun and social than ever before. Everyone loves to sing in the car. Stingray’s unique Karaoke app and comprehensive library of songs is a great fit for BYD drivers and their passengers.” 
 
With this announcement, Stingray continues its expansion in the automotive industry, reaching some of the most popular car brands in the world. Stingray Karaoke is quickly becoming a default value-added service in EV cars globally, available in all Tesla and VinFast cars and soon available in selected Audi models.

The inclusion of Stingray’s services in BYD EVs demonstrates their growing popularity and the increasing demand for entertainment options that allow drivers and passengers to make the most of their time on the road while charging or waiting to pick up the kids from practice.