Leading E-mobility Brand LAVOIE Acquires Vanmoof to Accelerate Its Global Growth and Redefine Premium Urban Transport

LAVOIE, the premium e-mobility company backed by global technology company McLaren Applied, has today announced that it has entered into a definitive agreement to acquire the VanMoof premium e-bike business.

Under the terms of the agreement, the acquisition will see LAVOIE and McLaren Applied inject stability into the VanMoof operations, then combine and integrate their premium capabilities to create a next-generation e-mobility business and establish a world-leading premium e-mobility offering.

The move forms part of LAVOIE’s global growth strategy to redefine premium e-mobility and transform movement around busy urban areas as part of an enjoyable and more active lifestyle.

The expansion will include e-bikes in parallel with LAVOIE’s premium e-scooter operation with an exciting synergy, allowing the business to redefine the growing e-mobility sector by approaching urban mobility via the world of severe automotive engineering. This acquisition will enable this expanded company to tap into the leadership of independent technology pioneers McLaren Applied.

Nick Fry, McLaren Applied Chairman: “The acquisition of VanMoof underscores our commitment to strengthen and grow our world-leading e-mobility business. We see a vast potential to transform the way people travel around the congested cities of the world more actively and enjoyably.

“This exciting deal helps us accelerate global growth, increasing the scale and quality of products and services we can offer our customers. We are fully committed to being leaders in manufacturing premium e-mobility products that are redefining the category with each ride.”

Eliott Wertheimer, LAVOIE CEO: “With its next generation of e-bikes, smart technology, innovative design, and loyal customer base, VanMoof and Lavoie fit together perfectly. VanMoof has 190,000 customers globally, and our commitment is to keep those riders on the road whilst we stabilise and efficiently grow the VanMoof business and continue to develop its world-class products.” 

The LAVOIE team is driven by a desire to redefine the future of personal urban mobility and provide viable solutions to the challenge of urban commuting in congested cities. LAVOIE believes that e-scooters and e-bikes offer sustainable and efficient transportation.

LAVOIE is McLaren Applied’s premium e-mobility company. LAVOIE is a subsidiary of technology pioneers McLaren Applied, not McLaren Group. Although McLaren Applied was part of the Group for 20 years, it is now under different ownership and is an independent entity from McLaren Group, McLaren Automotive and McLaren Racing.