Rolls-Royce Celebrates 100 Years of Phantom at Concorso d’Eleganza Villa d’Este

Rolls-Royce Motor Cars celebrated the 100^th anniversary of Phantom, the marque’s most famous nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.

Rolls-Royce chose this exclusive gathering for the worldwide public debut of Phantom Goldfinger, presented on the Grand Hotel’s renowned Mosaic Lawn on the shore of Lake Como. The striking one-of-one Phantom Extended pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise.

Revealed in 2024, the film’s 60^th anniversary year, the motor car is inspired by the 1937 Phantom III Sedanca de Ville owned by the title’s eponymous villain, Auric Goldfinger, which was also shown at the event.

Phantom Goldfinger masterfully explores the story of this motor car and the film, including 18- and 24-carat gold detailing, cinematic references, and intricate storytelling elements inspired by the film’s characters, locations, and themes.

Further celebrating Phantom’s centenary, an exhibition of eight original artworks charted the evolution of Phantom’s design and the world it has both inhabited and shaped over the past 100 years.

Designers at Goodwood created the series, each capturing a different Phantom generation in the artistic style of its era. The settings of each piece also reflect the influence Phantom has exerted over its ten decades, as well as the many roles it has played and the guises it has assumed.

Guests and media from around the world also witnessed the gathering’s opening parade, which included an immaculately presented example of Phantom V. This celebrated generation of the marque’s flagship motor car has been owned and loved by some of the most significant cultural and political figures in modern history, a reminder of Phantom’s role as a symbol of power, influence, and leadership.

Amid a year of heightened cultural and luxury activity across Italy, the debut of Phantom Goldfinger and the celebration of Phantom’s centenary at the event became a defining expression of Bespoke artistry and enduring cultural significance. This moment reflects Phantom’s remarkable legacy and its ongoing power to inspire, captivate and lead as it enters a new century.